Mkulima Young (MY) or “Young Farmer” in English, is a successful agricultural online platform in Kenya and East Africa, with over 130,000 social media followers and around 20,000 registered users. The MY platform provides digital agricultural marketing and advisory services to small-scale farmers and links consumers interested in supporting local farmers. It aims to attract young people back into the business of farming, by improving their earning potential.

This year MY and KYEEMA are partnering to improve smallholders’ agricultural productivity, sustainability, market access and information through the MY digital platform. The project also aims to enhance the functionalities of the platform, including use of data for marketing analysis and better decision-making power for farmers.