Bringing a Kenyan agricultural marketing platform to farmers in Uganda
A snapshot of the online marketplace featuring products in Uganda being sold.
In the last 3 months, user consultants in Uganda have been busy promoting the platform on traditional media and in person to farmer groups and at the National Agricultural Show in Jinja – the largest of its kind in the country. After a period of online surveys and focus group discussions with current and new users in both countries, the website and application is undergoing an upgrade which will be launched later this year. In the coming months, with the new and improved platform, we look forward to stepping up the promotional exercises and media opportunities in both countries and will look to see how we can further improve the user experience and benefit from the platform in order to increase their profits and improve their decision making on farm.
User consultants in Jinga, Uganda promoting the platform to farmers and buyers at the National Agricultural Show in July.
From left to right: Jeremiah Lwebuga, Abel Muwanda and Francis Edilu.